Top Sports based application – CWG2010

CWG2010 iPhone applicationCWG2010 is an application developed by Silver Touch Technologies Ltd.. It is built exclusively for the XIX Commonwealth Games to be held at Delhi, India from 3rd October 2010 to 16th October 2010. The application gives you details on the news, venue, schedule, information about Delhi, Liguistic help for those not well versed with the Hindi dialect (the language of India) and the history of the Commonwealth Games.

Cost : The application is free to download on iPhones and iPod Touch and requires a minimum of IOS3.

Other Features of the application:

1. Combines all information of the scattered venues.

2. The application details of the games to be held at the venue, its location and other infrastructure information for each and every commonwealth games.

3. Exact date, day and time for commonwealth schedule.

4. Real time information when the games start.

5. Online Ticket booking.

Where can you get your application from: iTunes


It’s been a while that posted a blog but here I am with a new blog – this time it revolves around Social Media. I was speaking to a mate of mine in India about How BCCI (apparently the richest Cricket association in the world) does not have a website – leave alone website , they don’t even own .com.

Their old school though process mixed with arrogance and a ignorance about how the internet can help them get richer – really surprises me!!

So keeping this theme in mind, I decided to do some research on how other sports governing bodies, associations and clubs are engaging in Social Media platforms.

I have put together some interesting case studies on Cricket Australia, Liverpool FC and WRC.

Please Click on the CLICK NOW button to view the presentation.


5 reasons why Americans should not buy any football clubs


1. They just can’t manage the club finances – Liverpool and Manyoo are the best examples.

2. They are bad decision makers – look at the latest case of Liverpool FC the new chairman a banker and one head of BA who is a Chelsea fan- he does not see the last home game because Chelsea was playing duh !! Who is your employer? Isn’t it Liverpool FC?

3. They like to shoot themselves in the foot – again Liverpool FC as an example . The latest Rafa saga everyone knew he wanted to quit and inter Milan made it very obvious that they want him. Then why pay £6 million to rafa? Waiting for inter to compensate would have been more sensible, isn’t it?

4. They just don’t get the picture – Liverpool again – the yanks have asked Kenny Daglish to look for a new manager for the club- duh!! He is the best candidate for the new managers post!!

5. They call the game Soccer – the fundamental mistake – it’s FOOTBALL not SOCCER.

If the Yanks can’t get the name right how on earth can they get the management of a football club spot on??

Key problems facing sports today

Management is of utmost importance in today’s sports. In modern days of keen competition success depends upon management skills of high grades. Management indicates execution or implementation for the sake of attaining predetermined objectives of Sports associations.

The success of any sport depends upon on three factors – Organization, Management and administration. Of these, Management is the most important as it is concerned with planning and programming, policy formulation and coordinating activities. It also includes control or work performance and maintenance of discipline for a purpose of maintaining a satisfactory quality of the sport.

The Key Problems in Sports revolve around the above-mentioned paragraph, and the following is a summary of the problems analysed by me:

Key problems facing Sports

Management: The problems that are seen at management level can be dubbed as the root of all problems in sports today.

There are numerous sports governing bodies in many countries, which operate very unprofessionally. This is a very common problem in developing countries. In India politicians who have no interest in developing the sport occupy top positions in sports associations. They are all given honorary positions and since they have no experience in the sport due to which the growth of that sport hampers.

Sports associations and governing bodies should change their mindset and should issue serious job roles with ex sports men on decision-making posts.

National associations and federations must stop whining about the governmental support and work towards developing a saleable product.

Economic: Economics of scale is a major talking point in the sports today. Inequality in the finances is a major threat to popular sports like Football. Economic imbalances in football leagues are a major drawback in the sport today. Issues of differences in salaries across sports is causing a very evidential competitive imbalance which will have a near term disadvantage which may result in declining popularity of the sport amongst the fans.

Developmental: The development of sports in the country needs a change in the basic mindset and evolution of the new culture. There is a need for sports associations and marketers to change the face of marketing by Professional methods, Packaging the sport well, Present the concepts better and position the sport confidently.

Grass Roots: Development of Sport at grass root level should be a focus of all sports governing bodies across the world, unfortunately only the popular sports, which are country specific, manage to flourish at grass root levels, there are success stories of grass root development which nations and sports associations can boast off example International Tennis Federation’s Mini Tennis Promotion and US Soccer’s Grassroots’ development program, which has made soccer a popular sport in a country that has popularized their national sports in the world. Development of grass root sports is the starting point of disciplined and structured atheism of the future.

Disciplinary: Discipline in Sports is a major problem in the past and even consists today. That’s the reason why there is negligence in the case of Doping, Match fixing, biased selection procedures, violence in sports. These are key problems that are hampering sports.

Ten Reasons why Sponsorships fail

1. Not understanding that the sponsorship has to be led by the consumers needs, not yours.

2. Not enough resource allocated to manage the sponsorship properly.

3. Not understanding the right due diligence on the property before signing the check.

4. Paying for rights fees and doing nothing with the sponsorship.

5. Misunderstanding the relationship between the different stakeholders in an event.

6. Jumping from one sponsorship to another without making the most of long-term involvement

7. Insufficient integration with other communications channels.

8. Failing to secure trade interest and support in the sponsorship.

9. Not understanding that an event you create takes time to build and grow too.

10. Failure to specifically measure Return On Investment of the sponsorship activity.

Cost effectiveness evaluation – The most critical question

The most critical question asked relevant to sponsorship is the cost effectiveness of the activity. The total real cost must include both direct and indirect costs.

As a broad guide, if a publicity – sponsorship usually could cost Rs.100 of exploitation cost for every Rs. 100 of direct sponsorship. It might also require a reserve of another Rs.100 in management time. Therefore a payment of Rs.100, 0000 to secure sponsorship could eventually cost the organization closer to Rs.3000000 – 4000000. From this sum, it is possible to calculate the cost per thousand of reaching the direct audience and the indirect audience who watches the event on television. Sometimes, if the event is of a prestigious or innovative a factor can be allowed for the favorable aura created.

The calculation is simpler with an entertainment opportunity. The number of guests who will attend can divide the cost with the actual costs incurred and can decide whether it’s cost effective. The direct costs of entertaining a guest at the private marquee at Wimbledon may seem very reasonable at sterling £ 200 per head; however, it is possible to incur over sterling pounds 1000 per head from the guest in indirect costs. Some private boxes at football matches or cricket matches can cost ten times the rate for the equivalent number of individual seats.

There can be no set answers to the question of what is a good sponsorship. Public relations advisors to potential sponsors should establish relative importance of entertainment, publicity, goodwill and favorable associations.

The financial calculations can be related to the usual basic factors:

1.Who is the organization trying to reach?

2.   What attitudes is the sponsor trying to shape?

3.  What message are they trying to convey?

4.   How do the organizations try to monitor the effectiveness?

If the activity is carefully selected and controlled, it can be a most powerful technique. If not, it is a waste of money and diversion of scarce management from more important communication areas.

Sports Nexus